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v1.5 - Minimal Navigation Feb 5, 2026
  • Removed section headers from top nav
  • Added bottom navigation with dots
  • Moved change log to admin cog panel
  • Enhanced competitive section with chart
v1.4 - Presentation Mode Feb 5, 2026
  • Slide-based navigation with wipe transitions
  • Redesigned competitive comparison table
  • Click houses to start demo (removed buttons)
  • Centered response metrics panel
  • Softer navigation sounds
v1.3 - Content Consolidation Feb 5, 2026
  • Added HiPages Integration section
  • Added Social Media Platform Guidelines
  • Pure CSS floating orb (removed iframe)
v1.2 - Voice Demo Feb 4, 2026
  • Text-to-speech voices
  • Voice bubbles sync with speech duration
  • Light/dark theme toggle
v1.0 - Initial Release Feb 2026
  • Complete strategy pack structure
  • Melbourne live demo with map
  • Brand guidelines and media mockups

Aqua-Sentinel

How to Use This Strategy Pack

Treat this pack as a living document. Everything you see in our meetings will be recorded and instantly updated. No justification needed. This approach enables rapid prototyping of not just the product, but allows the entire concept to evolve at a pace never achieved before.

Live Editing

Ideas discussed in meetings are captured in real-time and incorporated directly into this pack. No separate note-taking required.

Rapid Iteration

Focus on product excellence, not predetermined outcomes. The best product naturally creates market opportunity.

Collaborative Evolution

After each meeting, the pack is updated and redistributed for review. A game of ideas where everyone contributes.

Product-First Mindset

Market capability follows product excellence. Build the best solution and commercial success follows naturally.

The Core Concept

aqua-sentinel is not a sensor company. It's a service network.

When a leak is detected, the system doesn't just alert you—it coordinates the response. Nearby certified tradies are notified instantly. Help is dispatched before you even hang up the phone.

Centralized intelligence. Distributed response. Coordinated action.

Customers see a sensor and an app. They don't need to know about the network—that's our backend magic.

The Problem

$1.8B
Annual Water Damage Claims in Australia

Detection Without Response

Current sensors alert you to a leak. Then what? Finding a plumber at 2am is still your problem.

40% While Away

Major water claims occur when owners are traveling. No one there to act on the alert.

$47K Average Claim

Not because detection fails—because response is delayed. Hours matter.

The Solution

A unified network that connects:

• Property owners with sensors
• Certified tradies with location tracking
• Insurance partners with real-time data
• A central platform that orchestrates response

When water hits a sensor, the network activates. The property owner is alerted. Nearby plumbers are pinged. Insurance is notified. All within 60 seconds.

The Network Effect

Every plumber who joins makes the product better for every homeowner.

Every homeowner who joins makes it more valuable for plumbers.

This is our moat.

The Network Effect

Real-time connection between property owners and certified tradies through geolocation-based alerts.

Property Owners

Sensors installed in homes and businesses with real-time monitoring.

  • ✓ aqua-sentinel device
  • ✓ Consumer app
  • ✓ Auto-shutoff capable

Central Platform

Geolocation-enabled platform connecting all sensors and tradies.

  • ✓ Real-time alerts
  • ✓ Geo matching
  • ✓ Insurance integration

Certified Tradies

Licensed plumbers with tradie app receive geo-targeted alerts.

  • ✓ Instant notifications
  • ✓ Customer details
  • ✓ One-tap acceptance
1

Leak Detected

Water touches sensor

2

Cloud Alert

60-second processing

3

Owner Notified

Push, SMS, Voice

4

Tradies Pinged

15km radius

5

Help Arrives

Avg 4.2 min response

Competitive Position

Every competitor stops at detection. We own the response.

Budget ($15-40)

YoLink, Govee, Aqara
Alarm only, no alerts

Mid-Range ($40-100)

Eve, Ring, SmartThings
Smart alerts, no response

Premium ($200-800)

Flo, Phyn, Flume
Auto shutoff, no network

aqua-sentinel ($299)

Detection + Response
Network-enabled

Open Full Demo ↗

Dashboard Overview

Real-time monitoring and network management

247
Active Sensors
38
Network Plumbers
4.2
Avg Response (min)
12
Leaks This Month

Insurance partners get real-time claim data. Property managers see all sites at once.

Mobile Apps

Homeowner app for alerts • Plumber app for job dispatch

aqua-sentinel

Homeowner App
  Kitchen Sensor

All clear • Last check 2 min ago

Bathroom Sensor

All clear • Last check 2 min ago

Laundry Sensor

All clear • Last check 2 min ago

Water Shutoff

Connected • Auto-shutoff enabled

✓ All Systems Normal

  LEAK DETECTED

Kitchen Sensor
Active Leak

Kitchen under-sink • Detected 30 sec ago

Water Shutoff

Shutting off in 60s...

Finding nearest plumber...

Mike's Plumbing - 12 min away

New Job Available

Plumber App
123 Smith St, Richmond

Kitchen leak • 2.4km away

Est. Arrival 12 min
Call-out Fee $120
Insurance Pre-approved ✓

Expires in 45 seconds

The Product

Smart leak detection with coordinated response

Smart Leak Sensors

WiFi-connected sensors detect water within 3 seconds. Battery lasts 2+ years. Easy DIY install.

Auto Water Shutoff

Smart valve automatically cuts water supply when leak detected. Prevents catastrophic flooding.

Response Network

Verified plumbers on standby 24/7. Average response under 60 minutes. Pre-approved insurance.

 
SENSOR
Detects leak
→
APP
Alerts owner
→
CLOUD
Finds tradies
→
PLUMBER
Responds

Rollout Strategy

W1

App Store

White-label Tuya, submit to stores

W2

Hardware

Order 1,000 test units

W3

Plumbers

Recruit 15+ verified tradies

W4

Pilot

Deploy 80 free sites

M3

Scale

1,000 devices live

$52K
Pilot Investment

Investment Breakdown

50x Sensors @ $15 ea$750
10x Smart Valves @ $89$890
App Development$15,000
Cloud/Backend (3 mo)$8,000
Plumber Onboarding$5,000
Dashboard Dev$12,000
Marketing Launch$6,000
Insurance & Legal$3,500
Contingency (10%)$860
TOTAL$52,000

Click anywhere to close

50
Test Units Phase 1
15+
Plumbers Onboarded
FEB 14
App Store Live

Extending to Other Trades

Plumbers

Water leaks

Electricians

Power faults

Gas Fitters

Gas leaks

HVAC

Climate

Locksmiths

Security

 

Roofers

Storm damage

Brand Guidelines

Complete brand identity system for aqua-sentinel

Logo & Wordmark

Primary Mark

aqua-sentinel

Primary Wordmark

✓ Minimum Size: 32px

✓ Clear Space: 1x mark height

✗ Never stretch or distort

Color Palette

PRIMARY COLORS

aqua-sentinel Blue

#2ea3f2 RGB 46, 163, 242

Deep Water

#1a8cd8 RGB 26, 140, 216

Sky Water

#5bb8f5 RGB 91, 184, 245

SEMANTIC COLORS

All Clear (Success)

#10B981 No leaks detected

Leak Detected (Alert)

#EF4444 Active emergency

Attention (Warning)

#F59E0B Action needed

Typography

Headings: Poppins

aqua-sentinel

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

font-family: 'Poppins', sans-serif;

Body: Open Sans

The smart way to protect your home

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

0123456789 !@#$%^&*()

font-family: 'Open Sans', sans-serif;

Voice & Tone

✓ DO

  • • Be reassuring and confident
  • • Use clear, simple language
  • • Focus on protection & peace of mind
  • • Emphasize speed & reliability

✗ DON'T

  • • Use fear-mongering tactics
  • • Be overly technical
  • • Make unrealistic promises
  • • Sound robotic or cold

TAGLINES

  • "Detect. Alert. Respond."
  • "Protection that responds."
  • "Help arrives before damage spreads."
  • "Smart leak protection."

Light & Dark Theme

Dark Theme (Default)

Background#0a0a0f
Text Primary#ffffff
Text Secondary#a0a0b0
Card/Glassrgba(255,255,255,0.05)

Use for presentations, cinematic demos, and premium feel.

Light Theme

Background#f8fafc
Text Primary#0f172a
Text Secondary#475569
Card/Glassrgba(0,0,0,0.03)

Use for documents, emails, print materials, and accessibility.

Logo Usage Examples

Light Background

Dark Background

Brand Background

'); padding: 2rem; border-radius: 12px; text-align: center;">

Photo/Pattern

Media & Advertising

Social media mockups, ad campaigns, and content templates

LinkedIn Campaigns

aqua-sentinel

2,340 followers • Promoted

  Australian insurers lose $2.1B annually to water damage claims.

What if you could detect leaks in 3 seconds and dispatch a verified plumber before the damage spreads?

aqua-sentinel isn't just a sensor—it's a coordinated response network.

#InsurTech #PropertyTech #WaterDamage #Insurance

Detect. Alert. Respond.

90% claim reduction. 60-min response.

Like Comment → Share

aqua-sentinel

2,340 followers • 3h

Calling all Melbourne plumbers!

Join our verified tradie network and get:
✅ Pre-qualified emergency leads
✅ Pre-approved insurance claims
✅ $120+ callout fees
✅ Job dispatched directly to your app

First 50 plumbers get premium placement. Apply now.

#PlumbingMelbourne #Tradies #EmergencyPlumber

JOIN THE NETWORK

Verified emergency leads • Premium rates

Like Comment → Share

Instagram Stories & Posts

2AM Leak?

Help arrives in 60 min

Learn More

LEAK DETECTED

Plumber dispatched automatically

ETA: 12 min

✅

FIXED!

Mike's Plumbing arrived in 11 min

$45K damage prevented

 
✅

@aquasentinel

Grid Aesthetic

YouTube Content

3:42

How aqua-sentinel Saved My Home From $50K Damage

Customer Testimonial • 12K views

8:15

DIY Installation Guide: aqua-sentinel Sensor Setup

How-To Tutorial • 45K views

15:23

Insurance Claims: How We Reduced Processing Time by 80%

Case Study • 8K views

Ad Copy Templates

Google Ads (Search)

Smart Leak Detection | 60-Min Plumber Response

aqua-sentinel.com.au

Detect leaks in 3 seconds. Verified plumber arrives in 60 mins. Insurance pre-approved. Protect your home 24/7. Free trial for Melbourne homes.

Emergency Plumber Network | Pre-Approved Jobs

aqua-sentinel.com.au/tradies

Join Melbourne's #1 emergency plumber network. $120+ callout fees. Insurance pre-approved. Jobs sent direct to your phone. Apply now.

Facebook/Instagram Ads

Homeowner Retargeting:

" A burst pipe at 2am is every homeowner's nightmare. With aqua-sentinel, help arrives in 60 minutes—not 6 hours. One sensor. One app. One call. $299 installed. Try free for 30 days."

Plumber Recruitment:

" Melbourne plumbers: Stop chasing leads. Let verified emergency jobs come to you. Pre-approved insurance. $120+ callouts. Our network plumbers earn 40% more on emergency calls. Limited spots—apply today."

Platform-Specific Guidelines

LinkedIn

B2B / Insurance / Partners

Primary channel for insurance partner outreach, industry thought leadership, and professional network building.

Profile: Company page with logo mark on #0a0a0f

Banner: 1584x396px - Product hero with tagline

Posts: Industry stats, case studies, partnership announcements

Tone: Professional, data-driven, solution-focused

Instagram

Consumer / Homeowners / Lifestyle

Visual storytelling for homeowners. Product lifestyle shots, before/after damage prevention, user testimonials.

Profile: Logo mark on gradient #2ea3f2 → #1a8cd8

Grid: Alternating product shots and blue-toned lifestyle

Stories: Quick tips, poll questions, plumber intros

Reels: Install tutorials, leak response demos

Facebook

Community / Support / Local Groups

Community building, customer support, local plumber spotlights. Longer-form content and community engagement.

Profile: Logo mark on #0a0a0f background

Cover: 820x312px - Network visualization

Groups: "AquaSentinel Certified Plumbers" for tradies

Posts: Customer stories, plumber features, seasonal tips

TikTok

Viral / Young Homeowners / Renters

Short-form viral content. Disaster prevention stories, plumber day-in-life, satisfying leak detection moments.

Profile: Animated logo mark or app icon

Content: POV leak detection, "what I do when..." scenarios

Trends: Jump on relevant home/disaster trends

Collabs: Plumber creators, home improvement accounts

X (Twitter)

News / Tech / Real-time Updates

Real-time updates, industry news commentary, quick responses. Tech-forward positioning for smart home audience.

Profile: Logo mark on #0a0a0f

Header: 1500x500px - Clean product shot

Tweets: Industry stats, quick tips, tech news reactions

Threads: Deep-dives on water damage stats, insurance

YouTube

How-to / Reviews / Long-form

Installation guides, product reviews, documentary-style content about water damage prevention.

Profile: Logo mark 800x800px on #0a0a0f

Banner: 2560x1440px - Product ecosystem

Thumbnails: High contrast, aqua blue accent

Content: Install tutorials, "saved my home" stories

Social Media Image Templates

Instagram Square 1080x1080px
Story/Reel 1080x1920px
LinkedIn/YouTube 1200x628px / 1280x720px
X/Twitter 1200x600px

Tone of Voice by Audience

Homeowners

Reassuring, clear, protective. "Sleep easy knowing your home is protected." Focus on peace of mind.

Insurance Partners

Data-driven, professional, ROI-focused. "90% reduction in claim severity." Lead with outcomes.

Plumbers/Tradies

Direct, practical, opportunity-focused. "Get premium emergency leads." Highlight earnings.

Tech/Smart Home

Innovative, connected, intelligent. "The first sensor that calls for help." Emphasize the network.

Hashtag Strategy

Brand Tags

#AquaSentinel #AquaSentinelAU #ProtectPreventPeace

Industry Tags

#WaterLeakDetection #SmartHome #InsurTech #PropertyTech

Consumer Tags

#HomeProtection #PreventWaterDamage #SmartHomeSecurity

Tradie Tags

#PlumbersOfAustralia #EmergencyPlumber #TradeLife

HiPages Integration

Strategic partnership opportunity with Australia's largest tradie marketplace

Strategic Partnership Opportunity

HiPages connects 1.8+ million Australians with local tradies. AquaSentinel adds a real-time emergency layer to their existing marketplace.

Emergency Job Priority

AquaSentinel alerts create high-priority jobs at the top of nearby tradie dashboards

Verified Response Network

HiPages-verified plumbers receive AquaSentinel certification, ensuring quality and trust

Insurance Pre-Authorization

Jobs initiated through AquaSentinel come with pre-approved insurance claim numbers

Revenue Share Model

Premium job leads generated by leak alerts with higher conversion rates

Integration Architecture

AquaSentinel Device → Alert
→
AquaSentinel Cloud (Geolocation)
→
HiPages API (Emergency Job Create)
→
Nearby Verified Tradies Notified

Value Proposition for HiPages

  • • High-intent emergency leads (not browsing)
  • • Premium pricing for urgent jobs
  • • Increased tradie engagement & retention
  • • Insurance partnership opportunities

Protecting the Idea

How do we stop HiPages from stealing the idea and going away?

The Risks

Disclosure Risk

They learn the model, build it themselves

Speed Advantage

They have existing tradie network

Capital

They can outspend on marketing

Data

They have tradie contact database

Our Protections

NDA First

Signed before any technical details shared

Move Fast

Launch before they can react

Partnership Value

Position as revenue opportunity, not threat

  Hardware Lock-in

Our sensors, our cloud, our data

Why Everyone Wins

Homeowners

They see: Sensor + App = Peace of Mind

Instant alerts. One-tap plumber call. No searching for help at 2am.

Plumbers

Premium emergency leads

Verified addresses. Confirmed leaks. Pre-approved insurance claims.

Insurers

90% claim severity reduction

Real-time data. Coordinated response. Loss prevention.

Competitive Position

Every competitor stops at detection. We own the response.

Capability Budget
$15-40		 Mid-Range
$40-100		 Premium
$200-800		 aqua-sentinel
$299
Leak Detection ✓ ✓ ✓ ✓
Mobile Alerts Basic ✓ ✓ ✓
Auto Water Shutoff ✗ ✗ ✓ ✓
Smart Home Integration Limited ✓ ✓ ✓
Plumber Dispatch ✗ ✗ ✗ ✓
Response Network ✗ ✗ ✗ ✓
60-min Guarantee ✗ ✗ ✗ ✓
Insurance Pre-Auth ✗ ✗ ✗ ✓

Budget

YoLink • Govee • Aqara

Mid-Range

Ring • Eve • SmartThings

Premium

Flo by Moen • Phyn • Grohe

aqua-sentinel

Detection + Response Network

Everyone Else

Alert → Panic → Google "emergency plumber" → Wait 2-4 hours

→
aqua-sentinel

Alert → Auto-shutoff → Plumber dispatched → Fixed in 60 min

Market Position

"Flo sells hardware. ADT sells peace of mind. We sell both."

Next Steps

1

Today

Sign NDA, review full rollout plan

2

This Week

Finalize pilot site list

3

Feb 14

App Store launch

4

March

80 sites live

"The window is now. The technology exists. The market is ready. Let's build the network."